Smoke and Mirrors

As we move in being at home with Web 2.0, why do the cracks appear? FLCKR has the nerve to add this to all the page of all the images on the site!

.... meta name="description" content="Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos to the world, securely and privately show photos to your friends and family, or blog the photos you take with a cameraphone."

No chance that that they could take the name or descripton of the image? Too hard?